apple does it again

Banners are mostly a nuisance.
Stupid animation of some silhouette dancing
trying to draw a click for some
insurance company.
In general banners tend to be
worse on average than print ads or TV ads.
why is that?
Aren't the people who work in new media young,
hip and creative?
I'm sure they guys at Chiat/Day TBWA are young and hip.
At least some of them.
Lee Clow may not be young, but in my view he's
the hippest and most creative of the bunch.
When he started nobody had a personal computer.
God knows if TV was invented.
But under his leadership some of the best online
advertising is created.
I think it's because they look for how to use media.
How to come up with a compelling idea no matter medium.
So when interactive specialist create crappy, badly designed
nonsense, C/D TBWA offers up the latest and coolest
in technology as well as ideas.
As usual with Apple, I wish I had done it.
it runs on CNN etc. right now, by the way.