Sunday, February 10, 2008

Beautiful and architectural


I'm happy to join the line of admirers of this great site or blog: www. bldblog.blogspot.com
If you're into urban landscape, architecture, and the way we habitat, this is simply one of the best places to visit.

Saturday, February 9, 2008

pussy

Not as in cat I reckon.
Well. Search terms. The list of the most common ones.
You want your site to be hit?

Try this:
pussy
porn
google
boobs
hentai
paris hilton
ebay
sex
milf
tits
girls
free porn
lesbian
jessica simpson
eminem

and beleive it or not
poetry.

beats jessica simpson and nude.

We all try to avoid all of that.
Secretly you're using the same search terms. Apparently.

Do you really understand what motivates the audience?
nude is on the list too.

This year Tom Petty didn't bare his chest.
Neither did Mick Jagger last year.

Superbowl.

Miss Jackson got trashed three year ago. 
Still the biggest scandal in modern US history, easily topping fatalaties in Iraq.

The Superbowl, the most watched show on TV in America.
Guess what the audience search for when on the internet?




Friday, February 8, 2008

Adweek doesn't suck!


A good friend of mine use to say “it doesn’t suck” when he thinks something is okay.
He wrote on the blog www.adaged.blogspot.com that it takes 11 days
for people to get used to new stuff.
Well, it didn’t take me 11 days to discover that Adweek’s new site
www.adweek.com doesn’t suck.
I find it nice and clean.
It feels uncluttered despite containing a lot.
The option to read a short quick version of the top stories or
a longer one is a new rather clever little devise.
I was always somewhat disappointed that Adweek’s old site
was actually worse than www.adage.com despite being
a somewhat nicer paper book.

Thursday, February 7, 2008

A brand that doesn't know itself, its audience, and what times we live in..


I start with some old news.r/ga’s work for Verizon.
www.Verizonbeatbox.com

I don’t think it’s live any longer but it’s on r/ga’s site.

It’s an example of how different a brand can be on the web compared on the street.

However I always thought the two were one.

We all live in the same submarine. The websphere, or homesphere, or jobsphere, the schoolsphere, the streetsphere, the TVsphere, the print magazinesphere, the hemisphere, we’re all living there.

The disconnect is not r/ga’s fault, it’s the client’s fault. If I was the client I would listen more to r/ga.

I’m 50, I have a few mobile devices, as do my wife and my four kids.

I’m 50, and I connect far easier with the work of r/ga than the usual nerdy and ugly dross coming from Verizon.

I’m 50, but I’m not dead yet. I hope.

Verizon treats me as brain dead for sure. Verizon’s old fahioned mainstream work is old school at its worth. r/ga is new school. A pity that Verizon sees the new mainstream as some sort of niche.

The brand is annoying. Because most of their advertising is annoying.

go to www.rga.com/large.htmlwww.Verizonbeatbox.com