the web will starve to death

How do you make money on the web?

Without being a web business?

Ads?

Sure. It's just that people don't want them and will soon enough use technology to avoid it all.

Why?

Because we feel advertising messages are not crucial to us.
Not informative enough.
Or not hip enough, if that is our priority.

If we need to know what to to buy, we find it.
sure ads will still work. provided we "read" them.
So ads might be cool little movies. or t-shirts, out-door. or placement is great soprano-like shows.

We know one thing for sure. It's flexible.
And we can't rely on eyeballs on a show.
It's real. they people watching may ve totally numb to your product's appeal. Well, most likely they are.!!!!!

To me this is good news. It simply means that arteficial bullshit about showing the product exaclty 13 seconds into a spot is forever dead Fucking ravenous news.
That sort of fake crap will die and it will be rather apparent that nobody would want to warch a Yes washing powder spot twice.

At leat not a brainwash style one.

Yo be fucking honest.
I love it.
It means advertsiers's got to get real. I know. i know. So do ad agencies. But promise...the guys and dolls doing the ads long knew this.
It's really client-side, whatever people say.
and whatever a lot agencies claim, it's not a creative problem at all. Or a tech divide one.
Even people my age are totally web. we're like 80 or 90 years old. Oh, yeah, Clapton and Hendrix were my babies. I taught them all about the lose finger on the e-cord.
the t.